Once there was this dude-guy – a biochemist – smart enough to graduate but dumb enough to keep smoking like a chimney. When COVID hit, he gave vaping a whirl, but it just didn’t hit right.

He locked himself in a lab like a mad scientist, determined to make something better: tobacco-free nicotine pouches.

He wanted that Goldilocks pouch—not too wet, not too sweet, a clean and pure buzz to keep the demons at bay.

Why "BiNGZ"? It was a nod to that lightbulb moment. BiNG! The idea. Z! The buzzy bliss.